Build around one clear message
Choose a specific employer audience and the hiring work you can help with. Keep the message consistent across your profile, agency website, professional posts and email signature.
A useful positioning line
“I help growing engineering teams recruit project and technical specialists across Queensland.”
Use your actual audience, work and locations. Follow the statement with how you approach the search, rather than adding a string of broad claims.
The purpose is to help a relevant employer recognise their need. A familiar logo or a high volume of posts is not a substitute for explaining your service.
Give interest somewhere useful to land
Before sharing your profile, check that it is public, complete and consistent with your marketing message. An employer should see your specialisms, agency, approach and a sensible next step.
- Add the public profile link where it is useful on your website and in your email signature.
- Use the TalentChoice website badge from your workspace when you want to link your listing.
- Keep professional links current and test them on a phone.
- If you use video on Growth or Featured, make it support the same message as your written introduction.
Create content that answers a real hiring question
| Useful topic | What to give the employer | Relevant next step |
|---|---|---|
| Preparing a vacancy | A short list of information to confirm before briefing an agency. | Read a brief guide or discuss the role. |
| Assessing specialist fit | Questions to ask the recruiter who will handle the search. | Review your experience and approach. |
| Understanding a quote | Explain the importance of scope, fee basis and terms. | Ask for a proposal for the actual brief. |
| How you work | Describe your real briefing, screening or communication process. | Start a conversation about the hiring need. |
Use examples from your actual experience only when you have permission to share them. Do not publish identifiable candidate information or confidential client details to make a post more interesting.
Use a small, repeatable routine
- Plan
Choose one employer question and the useful answer you can give.
- Publish
Share it on a professional channel where it is relevant, following that channel’s rules.
- Connect
Link to the guide or your profile when it naturally helps someone take the next step.
- Respond
Answer genuine questions and follow up on conversations people have agreed to continue.
You do not need every post to ask for business. Practical, specific help can make the next conversation easier.
Review the signal that matters
Keep a simple record of what you published, where you shared it, relevant responses and conversations that progressed. Ask new enquiries how they found you when appropriate.
Separate profile views from enquiries, qualified briefs and agreed work. Use that distinction to decide what to improve: the message, the destination, the audience or the follow-up. Paid coverage can support visibility, but it does not replace a useful profile or consistent business development.
A four-week content planner
Use this in your own notes or planning tool. Adapt the topics to your real service and audience.
FOUR-WEEK RECRUITER CONTENT PLAN Audience: Core specialism / service: Public profile link: WEEK 1 — Help an employer prepare a useful hiring brief Question to answer: Practical takeaway: Channel / date / relevant next step: WEEK 2 — Explain how to assess a recruiter for this market Question to answer: Practical takeaway: Channel / date / relevant next step: WEEK 3 — Explain one part of your actual recruitment process Question to answer: Practical takeaway: Channel / date / relevant next step: WEEK 4 — Answer a recurring hiring question Question to answer: Practical takeaway: Channel / date / relevant next step: Review: useful responses, enquiries, qualified conversations and what to improve next.
Your final check.
Tick these as you work. Refreshing this page resets the ticks.
Turn relevant interest into a clear conversation
Use a repeatable qualification and follow-up process for the enquiries you receive.
Read the next guide